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Who we are

Bethura’s Coffee Roastery was founded by a coffee professional that lives in the birthplace of coffee, land of origins, Ethiopia, who has more than 10 years of experience in the coffee sector here in Ethiopia and abroad.

At Bethura’s Coffee Roastery, purity is what we value the most. We are committed to serving and inspiring the world by adding value to the best coffee beans found here in Ethiopia.

Our staff is trained by one of the highest coffee trainers in the world-leading us to make the number one coffee there is in the market.

For the sake of delivering a suitable coffee for all, we gave ourselves a chance of adding flavor to it and compromising the needs of people that would enjoy the taste of cinnamon and cloves in their coffee.

Bethura’s Coffee is pleased to introduce ourselves entitles ‘Saving Ethiopia through Coffee’ for your review.

Our Vision is to become the very First Coffee Institute in Ethiopia, where we get to share our knowledge with the world, as being the land of origins, and having a lot of resources that we should cherish. Coffee Made From Where Coffee Was Born

Established in 2015, Bethura’s Coffee has been involved in the coffee sector in different capacities. While its main line of business, at first, was retailing coffee to customers in Addis Ababa, the company started roasting and distributing packaged coffee to local consumers and abroad.

Our company’s General Manager is one of few Ethiopians certified by international coffee professionals in the Speciality Coffee Association, enabling us to provide training opportunities for different organizations about harvesting, washing, and plucking, selecting, roasting, grinding, packing, and marketing coffee. While receiving training we were able to understand the gap that existed in Ethiopia’s coffee sector and learn ways to fill such gaps.

We have also conducted a survey and closely discussed with key stakeholders to understand the challenge faced by farmers, traders, and different professionals in the coffee sector. In doing so, it came to our attention that, among many of our findings, farmers are not being compensated properly, while there is a huge loss during the harvesting and post-harvesting process.